Music, T&G Magazine

Music, T&G Magazine

Theophilus London isn’t Greek or even British, he hails from Brooklyn but – true to his name – he’s not your stereotypical US hip-hop artist. ‘It’s not only about the rap lyric,’ he says. ‘Today people are buying you as a person.’ So he created his brand The Lovers LVRS back in 2009, after the release of his first mixtape. Unlike most musicians who snag endorsements off hit  records, his have come from his sense of style – so far collaborations include Del Toro velvet slippers, Cole Haan suede shoes and surf brand Stussy.

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